Social media is something that we cannot live without. This generation is now called the connected generation because we care constantly online whether wired or otherwise. That is why more schools are also using social media to promote their course offerings. More schools have been opening up in their use of social media. Some schools believe that the social media will make the schools more attractive to most students. Gone are the days that schools that are using paper to send newsletter in an effort to promote schools. Here are some of the ways how schools are using social media in their promotional efforts.
Community outreach. Schools are using social media to do some reach out to the community and promote activities that the school has. Social media is an effective vehicle to connect with the community in general with photos, posts and to give insights to parents. Social media is an effective way to let other people learn about the school’s culture and even their offerings that could attract more students enrolling in their school.
Course offerings. Schools leverage the power of social networks where a private social network is being used to discuss classroom lessons and even distribute additional readings and assignments. This will give students time to get more information while they are online which can place the school in a better light because of the great use of online learning.
Cross-cultural communication. Schools can reach out to students outside the United States through social media. Foreign students that are looking for educational opportunities in the states will be able to be exposed on the culture and the things to expect. Foreign students are constantly looking for opportunities and schools are aware of the potential of social networks in sending the message out about their educational institution.
Social advertising. The use of You Tube in doing video blogs will give students more information about campus culture and the things to expect when they enter the school. Most campuses have television stations that are aired in a closed-circuit system. You can expand this through the use of You Tube. You can even encourage other students to show how they are doing in school which can be encouraging for potential students and even use it as one of the factors that can form their decision to attend your school.
Social media as information page. Your Facebook page can become a virtual bulletin board where you can post information about the school. It is a great way to interact with potential students who want to know more about the school. There are things that the blog and the school website cannot offer such as fee inquiries and even housing inquiries. This can easily addressed by going to social media especially the use of Twitter and the private messaging facility in Facebook.
A school that is not in social media will have a hard time to put across its message to people that is connected. Playing the ball where the fray is remains the best way to promote your school and get a boost in enrollment.
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